- Concept Development
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A strong brand knows how to emphasize its most unique qualities that resonate with its target audience. Are you positioned in your industry to blend in with your competitors or stand out? We can help evaluate, realign, and solidify your company’s position to differentiate your offering from your competitors. With a focused position in place, all your brand communication, marketing efforts, and visual identity become clearer and more consistent.
We Elevate Brands
Going beyond logo designs, we are strategic consultants offering holistic solutions. Creating brands from the ground up, designing identities and rolling them out across all mediums including print and digital executions.
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.
To begin the design process, we work with you to determine your brand strategy and positioning which will then form the basis of your visual identity.
This can include defining the essence of your brand’s character as well as developing a tone of voice and visual communication style.
Naming and Taglines
What’s in a name? A company name or tagline can say what you do, spark a personality or set a theme which is appropriate to your market. It can help you belong to a category or stand out amongst others. It can be fun, quirky, clever, technical, professional or traditional, the possibilities are endless.
Finding a name that resonates with your audience will give you the best chance of business success. Our team can develop the ideal name or tagline for your company or product.
Logo Design & Identity Design
As the cornerstone of every visual identity, logo design is vital to your overall image.
We have created over 150 custom logo designs for businesses, which we’ve gone on to develop into full branding programs.
If you’re seeking professional logo designers to create an image worthy of representing your company for the long-term, we’d be happy to share our expertise with you.
Siivo offers brand identity packages, tailored to the needs of any business.
Stationery items such as business cards, letterheads and envelopes are commonly requested, as well as electronic assets such as quote and invoice forms or email signatures.
Obviously your online presence is key to success in today’s world. That’s why Siivo build custom made company websites, driven by the brand identity we’ve developed. These websites are responsive, transitioning smoothly when viewed on a desktop computer, smart phone or tablet device.
Many companies also require templates to be created for frequently used files such as Word documents, PowerPoint presentations or email marketing.
Signage and environmental graphics are important for bricks and mortar businesses that are planning an office or retail fit-out as part of their new image. We also set up styles for printed and digital marketing communications as well as advertising so everything ties together seamlessly.
Whether you require all or a selection of these items, they’ll combine into a unique and ownable brand identity system that is cohesive across all outputs.
Further to setting up the style of the identity itself, Siivo will work with you into the future.
You can engage us on a project by project basis for each new piece of collateral that needs to be designed. This way you control the quality of every communication touch-point your brand will have with the world. The project could be a new brochure, advertising campaign, marketing activation or industry event.
You’ll benefit in terms of time and budget from a team who you’re comfortable with and who are familiar with your goals.
Siivo can effectively answer any new creative brief, accomplishing its desired outcome, while remaining true to the branding that has already been established.
We’ll continue to enhance the look, character and style of communication that is exclusive to your company, ensuring that each element achieves its goals, whilst adding to the big picture. Everything will remain on-message and reinforce your values.
Here at Twin Advertising we’ve been working with outside-the-box thinkers for the past two decades; helping them turn their creative inspiration into working concepts that simplify life for businesses and consumers.
- Concept development services for new businesses
- Creative advertising campaigns, strategies, and promotions
- Drip campaign management for long-term prospecting
- Literature, mailers, and newsletters to keep prospects engaged
- Strategic product positioning and consulting for manufacturers
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