Guide to E-commerce Social Media Advertising
Social advertising targets highly relevant leads with precise characteristics you determine with our flexible, reliable monthly plans. Then, with demographic retargeting, we can even isolate your advertising budget to only those customers who have shown interest by visiting your site. We’ll work to reduce wasteful spending, save you money and put your ads in your ideal customers’ social media streams.
€1000 OR 18% OF AD SPEND, WHICHEVER IS GREATER€1000Monthly
- 40-60 unique ads
- 10-15 ad campaigns
- €2000 minimum ad spend
FACEBOOK & INSTAGRAM
€1500 OR 18% OF AD SPEND, WHICHEVER IS GREATER€1500Monthly
- 60-80 unique ads
- 15-20 ad campaigns
- €4000 minimum ad spend
Is advertising for E-commerce worth it?
Social media advertising for eCommerce includes paid ads on platforms like Facebook, Twitter, Instagram, Linked In, YouTube, and more. Paid social advertising goes beyond your organic social media strategy to expand your reach on social platforms.
Due to algorithm updates on platforms like Facebook, it’s harder than ever to reach customers organically in their social feeds. That’s why it’s important — especially for e-commerce stores looking to sell more online — to consider advertising on social media.
What Do Siivo E-commerce Social Media Services Include?
Dedicated social media advertising account manager
We have experience and proven data on best-practices regarding copy, headlines, and keywords. We understand A/B split testing, conversion optimization and retargeting.
Fast setup of ad accounts on social media platforms
Successfully created and managed social accounts will help you develop your brand, grow your audience and form a community of current and prospective customers.
Custom ad strategy for each of your chosen platforms
We can find the best strategy for your business. The plan will incorporate applicable content with the latest marketing trend and will set you apart from your competitors.
Unique ad campaigns and ads, including for remarketing
If you want to increase your conversions and increase the return on your lead generation efforts, this is your chance.
Advanced demographic targeting, including interest and user intent
We target people currently researching specific topics, products, and solutions on the web, using display or video ad campaigns.
Monthly or weekly campaign reporting and analysis
An important aspect of running any social media campaign keeps you informed of your accounts and marketing budget.
Facebook is the biggest platform for social media advertising. This platform is popular as the leader among the rest. It offers a podium to the companies and businesses to reach their target audiences. It do so based on the campaign objectives. The campaigns include other options too. It includes awareness, engagement, traffic, conversions, store visits and more. Facebook allows users to advertise ads using images, video, carousel, sideshow, and Canvas.
Facebook owns Instagram, so the advertising system is almost similar. Visuals play a prominent role in Instagram advertising. If you advertise your product in a poor way you will lose your potential customers.
The statistics show that 330 million monthly active users scroll through their feeds. Twitter is also known for providing several forms of paid advertisements. Twitter provides you with the option to select the aim for the business. Be it engagement, awareness, or bringing traffic. This platform also offers targeting options for paid advertisements. It is based on location, gender, languages, device, platform, and carrier.
LinkedIn offers advertisers three distinct ad products depending upon the goals of a campaign. They are sponsored content, sponsored InMail, and text ads. Sponsored content is useful to place content in the LinkedIn feed. Sponsored InMail helps to send content to LinkedIn users through a message to their inbox. Text ads are delivered in locations around the LinkedIn feed on a desktop.
YouTube today holds more than 1.3 billion users and hence is considered to be the widely preferred place to watch videos. It is the world’s second most visited search engine after Google. Social media advertising companies recommend YouTube advertising as they require short videos ranging from 6 to 15 seconds. These ads are found to appear before a user watches the intended video. These ads also help to target people based on demographics, interests, and keywords.